# You don't have to be real to score brand deals as an influencer

> Milla Sofia lives in Helsinki, spends weekends on luxury yachts, and recently signed a fashion deal with a Finnish phone accessories store. She also doesn’t exist, not in the real world.

- **Source:** [TechRadar](https://www.techradar.com/computing/artificial-intelligence/you-dont-have-to-be-real-to-score-brand-deals-as-an-influencer?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6867210fdafc23352c0a3e2d)
- **Published:** 2025-07-04
- **Category:** Computers & IT
- **Tags:** #influencer #real #brand #deals #score #accessories #creation #designed
- **Canonical:** http://localhost:4321/a/6867210fdafc23352c0a3e2d

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._