# There's no better time to pick up a Fire Stick – the best-selling 4K model has a huge 50% discount for Prime Day

> It's Prime Day, so you know what that means: time to grab a bargain on a Fire TV Stick! In the US, the Fire TV Stick 4K is down to $24. 99 (was $49. 99) at Amazon, which is actually a record-low price.

- **Source:** [TechRadar](https://www.techradar.com/televisions/streaming-devices/theres-no-better-time-to-pick-up-a-fire-stick-the-best-selling-4k-model-has-a-huge-50-percent-discount-for-prime-day?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=686fdd23950366b34dce107e)
- **Published:** 2025-07-10
- **Category:** Audio & Video
- **Tags:** #amazon #fire #stick #prime #better #discount #huge #model
- **Canonical:** http://localhost:4321/a/686fdd23950366b34dce107e

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._