# Audio-Technica takes aim at AirPods Pro with new hearing-health earbuds and speakers

> Mimio is the new hearing-health sub-brand from Audio-Technica Mimio AirPods-rival earbuds and a TV speaker will launch on August 1 The tech could challenge AirPods Pro’s HAF – but they won't come cheap Say the name…

- **Source:** [TechRadar](https://www.techradar.com/audio/earbuds-airpods/audio-technica-takes-aim-at-airpods-pro-with-new-hearing-health-earbuds-and-speakers?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6881011daa4a045d02f1f9e7)
- **Published:** 2025-07-23
- **Category:** Audio & Video
- **Tags:** #headphones #airpods #earbuds #apple #audio #hearing #technica #health
- **Canonical:** http://localhost:4321/a/6881011daa4a045d02f1f9e7

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._