# From retail stores to digital media powerhouses: the power of modern retail media networks

> While mainstream media channels were earlier considered the primary destination by brands for digital marketing of inspiration, consideration, and conversion, that is no longer true today.

- **Source:** [TechRadar](https://www.techradar.com/pro/from-retail-stores-to-digital-media-powerhouses-the-power-of-modern-retail-media-networks?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6888bf9e5ff616c8f15514eb)
- **Published:** 2025-07-29
- **Category:** AI & Bots
- **Tags:** #amazon #media #retail #digital #channels #networks #growing #modern
- **Canonical:** http://localhost:4321/a/6888bf9e5ff616c8f15514eb

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._