# 'Apple must do this, Apple will do this' – Tim Cook rallies staff in face of AI delays

> Tim Cook has been speaking at an all-hands meeting Cook promised Apple has a bright AI future There are some "amazing" products in the pipeline The delays and issues around Apple Intelligence have been well documented,…

- **Source:** [TechRadar](https://www.techradar.com/ai-platforms-assistants/apple-intelligence/apple-must-do-this-apple-will-do-this-tim-cook-rallies-staff-in-face-of-ai-delays?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=688f2cb155b93e4e37e25319)
- **Published:** 2025-08-03
- **Category:** AI & Bots
- **Tags:** #apple #cook #delays #meeting #must #apparently #face #future
- **Canonical:** http://localhost:4321/a/688f2cb155b93e4e37e25319

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._