# Freepik’s CEO explains what’s driving Generative AI adoption, and what’s holding it back

> The generative AI boom took off through creativity. Tools that could generate images, design assets, and written content were among the first to go mainstream, reshaping workflows for designers, marketers, and creators…

- **Source:** [TechRadar](https://www.techradar.com/pro/the-market-for-ai-products-will-keep-expanding-freepiks-ceo-tells-us-why-creative-ai-is-just-getting-started?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=689e56211e44c2a6e2e61ea1)
- **Published:** 2025-08-14
- **Category:** AI & Bots
- **Tags:** #generative-ai #adoption #driving #explains #freepik #holding #tools #almost
- **Canonical:** http://localhost:4321/a/689e56211e44c2a6e2e61ea1

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._