# AI is changing UK marketing but creativity still leads

> We’ve talked about AI as the future of marketing for years. Now it’s here - it's embedded in the day-to-day, right in the middle of campaign briefs, brainstorms and content calendars.

- **Source:** [TechRadar](https://www.techradar.com/pro/ai-is-changing-uk-marketing-but-creativity-still-leads?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=68d40f70ce39c4f98cc6560f)
- **Published:** 2025-09-24
- **Category:** AI & Bots
- **Tags:** #marketing #changing #creativity #leads #approaching #brainstorms #briefs #calendars
- **Canonical:** http://localhost:4321/a/68d40f70ce39c4f98cc6560f

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._