‘Transcending the limits of traditional macro photography’ – Sony unveils its first ever pro-level G Master macro lens

Sony's first pro G Master macro lens comes 10 years after the 90mm F2. 8 G It boasts a 1. 4x max magnification and is compatible with teleconverters It will cost $1,500 / £1,400 (Australian price TBC), and sales start…

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Digital Trends ·1 hr. ago

Forget doomscrolling, Gen Z is now scrolling for birds on TikTok

Birdwatching is finding an unlikely new audience on TikTok, where Gen Z users are turning bird identification, wildlife photography, and even traditional bird ringing into social media content.

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Petapixel ·1 hr. ago

Honor Robot Phone Hands-On: This Isn't a Gimmick

The Honor Robot Phone is no longer a concept — it’s a finished product now available in China. The first smartphone with a built-in motorized gimbal in its rear camera module is an engineering win for Honor, not least…

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Petapixel ·1 hr. ago

This Dumb but Fun App Sends Photos to Your Friends at the Speed of Bird

The creator of a new vibe-coded iOS slow-messaging app, Carrier Pidge, admits that his app is pointless and has minimal, if any, practical use.

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Petapixel ·1 hr. ago

DJI Lands Partial Win in Legal Fight Over 'Chinese Military Company' Designation

A U. S. Court of Appeals has partially reversed a lower court’s ruling regarding DJI’s label as a Chinese Military Company, sending it back to the lower court for further review.

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The Verge ·3 hr. ago

The Analogue Pocket gets a Supreme makeover in red or gold

Analogue and Supreme are teaming up to release metallic versions of the Analogue Pocket handheld in red and gold as part of Supreme’s fall / winter 2026 collection.

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Petapixel ·4 hr. ago

Sony Declined an Invite to Work With Another Camera Company

A new interview with Shigeki Ishizuka, former vice chairman of Sony Group, sheds light on Sony’s foray into the mirrorless camera business, including that Sony turned down an invitation from a market leader to…

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Petapixel ·4 hr. ago

Tickets for Fujifilm's New York Fujikina Event Cost $10 and Are on Sale Now

Fujifilm has announced that tickets for its New York City Fujikina event will cost $10 and grant access to keynotes, workshops, photo walks, and festival programming, with limited spots per session available.

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Petapixel ·4 hr. ago

Kodak Has Overtaken Fujifilm as Japan's Film Brand of Choice

Last year, Kimiyasu Morikawa published the first comprehensive film usage survey conducted in Japan, giving insight into usage habits, brands, and more.