GenAI dominates marketing teams worldwide with record ROI numbers, but skeptics still question the long-term sustainability of reported industry gains

Marketing teams embed GenAI into daily workflows despite uncertain sustainability AI tools drive measurable personalization, predictive accuracy, and time savings Reported ROI from GenAI adoption climbs sharply across…

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The Verge ·1 hr. ago

Anthropic explains how Claude’s invisible text watermarks will work

Anthropic has clarified how it’s planning to apply invisible watermarks to Claude-generated text in order to comply with Europe’s AI transparency rules.

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TechRadar ·1 hr. ago

Microsoft is dropping its Excel Copilot function after only a year - and without ever getting a full public launch

Microsoft Excel is pulling the COPILOT () functionFunction allowed users to describe tasks in natural language, including as part of a formulaIt never reached public launch, and has now been overtaken by other tools…

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The-decoder ·1 hr. ago

Anthropic watermarks Claude's output, but critics question the tradeoffs

Anthropic watermarks Claude's output, but critics question the tradeoffs Key Points - Anthropic is embedding a watermark in Claude that tags AI text through statistical patterns in word choice to comply with EU…

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Tom's Hardware ·1 hr. ago

Cherokee Nation bans hyperscale data centers on its lands, won't support projects without consultation — energy and water consumption, air quality, noise, and cultural resource protection among concerns

Cherokee Nation, the largest tribe in the U. S. with more than 475,000 citizens, has banned hyperscale data center development on its tribally owned and trust lands, after a task force convened by Principal Chief Chuck…

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TechRadar ·1 hr. ago

Tokenmaxxing: Why AI consumption needs control

AI spend made headlines again recently with the Claude Fable 5 model from Anthropic. Before security concerns led to the model being suspended, there were also cost concerns.