# GenAI dominates marketing teams worldwide with record ROI numbers, but skeptics still question the long-term sustainability of reported industry gains

> Marketing teams embed GenAI into daily workflows despite uncertain sustainability AI tools drive measurable personalization, predictive accuracy, and time savings Reported ROI from GenAI adoption climbs sharply across…

- **Source:** [TechRadar](https://www.techradar.com/pro/genai-is-no-longer-a-future-consideration-marketing-teams-ecstatic-about-ai-as-a-paltry-7-percent-of-cmos-in-a-research-say-they-dont-see-an-roi?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=68e2b9ea760a6f68c24630ed)
- **Published:** 2025-10-05
- **Category:** AI & Bots
- **Tags:** #genai #marketing #teams #reported #sustainability #across #dominates #gains
- **Canonical:** http://localhost:4321/a/68e2b9ea760a6f68c24630ed

---

_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._