# The Apple TV Rebrand Aimed For Consistency, But Users Say It's More Confusing Than Ever

> It looks like Apple's team is on a hot streak of brand identity refreshing lately. A month ago, Apple removed the "Plus" iPhone from its portfolio and substituted it with an Air model.

- **Source:** [SlashGear](https://www.slashgear.com/1999723/apple-tv-rebrand-name-consistency-users-say-confusing/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=68f28db1c2187213db398621)
- **Published:** 2025-10-17
- **Category:** Audio & Video
- **Tags:** #iphone #apple #aimed #confusing #consistency #ever #rebrand #users
- **Canonical:** http://localhost:4321/a/68f28db1c2187213db398621

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_GearOpen's distilled summary. The full original article is published at SlashGear (source link above); GearOpen does not republish the source's full text._