# The iPhone 17 was a win, but Apple needs to keep buffing up the base model in 2026

> When it comes to US and UK smartphone sales in 2026, Apple is going to win. According to Counterpoint Research, Apple achieved half of all mobile shipments in the US in Q3 2025.

- **Source:** [TechRadar](https://www.techradar.com/phones/iphone/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=694eaa8a7e38ca4bce6d6f9d)
- **Published:** 2025-12-26
- **Category:** Phones
- **Tags:** #smartphones #samsung #iphone #cameras #apple #base #buffing #keep
- **Canonical:** http://localhost:4321/a/694eaa8a7e38ca4bce6d6f9d

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._