# Dell un-retires its iconic XPS brand at CES 2026: "We're getting back to our roots"

> After attempting a major branding overhaul of several of its major PC lines last year, Dell appears to have reversed course and is reviving the XPS brand at CES 2026.

- **Source:** [TechRadar](https://www.techradar.com/computing/dell-un-retires-its-iconic-xps-brand-at-ces-2026-were-getting-back-to-our-roots?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=695c5860e30e160518f4f721)
- **Published:** 2026-01-06
- **Category:** Computers & IT
- **Tags:** #gaming #dell #brand #getting #roots #iconic #major #retires
- **Canonical:** http://localhost:4321/a/695c5860e30e160518f4f721

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._