# "It's a total reinvention of a category" – L'Oréal exec on why its new glass, infrared-powered hair straightener is so exciting

> L'Oréal Light Straight + Multi-styler has been unveiled at CES 2026 Plates are made from glass and use patented infrared technology Can straighten effectively at lower temperatures L'Oréal has just unveiled its next-gen…

- **Source:** [TechRadar](https://www.techradar.com/home/hair-care/its-a-total-reinvention-of-a-category-loreal-exec-on-why-its-new-glass-infrared-powered-hair-straightener-is-so-exciting?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=695daa312c23cfecba4886b6)
- **Published:** 2026-01-07
- **Category:** Smart Home
- **Tags:** #hair #infrared #light #glass #straight #straightener #category #exciting
- **Canonical:** http://localhost:4321/a/695daa312c23cfecba4886b6

---

_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._