# Amazon is pushing Alexa+ upgrades on Prime members – and users aren't happy about it

> Prime members are getting pushed into Alexa+ Many users have complained about the compulsory upgrade It is still possible to revert back to old Alexa Early last year, Amazon unveiled Alexa+, a next-gen upgrade designed…

- **Source:** [TechRadar](https://www.techradar.com/ai-platforms-assistants/amazon-is-pushing-alexa-upgrades-on-prime-members-and-users-arent-happy-about-it?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=69663b761e0c51debd40fab9)
- **Published:** 2026-01-13
- **Category:** AI & Bots
- **Tags:** #chatgpt #google #amazon #gemini #alexa #members #prime #aren
- **Canonical:** http://localhost:4321/a/69663b761e0c51debd40fab9

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._