# OpenAI is charging NFL-level prices for ChatGPT ads while users scroll, sparking debate over real advertising value

> OpenAI could charge premium ad rates without offering detailed engagement data to advertisers ChatGPT ads will rely entirely on impressions rather than click-based performance metrics Users paying for GPT Plus avoid…

- **Source:** [TechRadar](https://www.techradar.com/pro/chatgpt-or-super-bowl-openai-premium-ads-could-cost-as-much-as-a-prime-nfl-tv-slot-but-which-is-better-value?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=697e75b464b2b0038bee0fd2)
- **Published:** 2026-01-31
- **Category:** AI & Bots
- **Tags:** #chatgpt #openai #users #advertising #charging #debate #level #premium
- **Canonical:** http://localhost:4321/a/697e75b464b2b0038bee0fd2

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._