# Nvidia would 'love to' make new Shield TV hardware, its senior VP says — so here are the 5 upgrades I'd hope to see to help it beat Apple TV 4K, Roku and Fire TV

> Nvidia is considering a new Shield "if we find something we're super-excited about" Priorities would include VP9 Profile 2 decoding, AV1 and advanced HDR Shield can be a relatively ad-free Apple TV 4K rival 10 years is…

- **Source:** [TechRadar](https://www.techradar.com/televisions/streaming-devices/nvidia-would-love-to-make-new-shield-tv-hardware-its-senior-vp-says-so-here-are-the-5-upgrades-id-hope-to-see-to-help-it-beat-apple-tv-4k-roku-and-fire-tv?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=698142b75122791d9d920370)
- **Published:** 2026-02-03
- **Category:** Audio & Video
- **Tags:** #nvidia #apple #shield #hardware #love #senior #beat #fire
- **Canonical:** http://localhost:4321/a/698142b75122791d9d920370

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._