# 'Beauty and farming are not often thought of in the same breath, but we’ve brought them together' – James Dyson on why the brand's farms are playing a key role in its new haircare launch

> Having established itself as a producer of premium hair-styling gadgets, Dyson has been quietly building a range of premium haircare formulas to sit alongside those devices, and now there's a new addition to the lineup:…

- **Source:** [TechRadar](https://www.techradar.com/home/hair-care/beauty-and-farming-are-not-often-thought-of-in-the-same-breath-but-weve-brought-them-together-james-dyson-on-why-the-brands-farms-are-playing-a-key-role-in-its-new-haircare-launch?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6981ebd0cbbae3d66c8c2fd2)
- **Published:** 2026-02-03
- **Category:** Smart Home
- **Tags:** #dyson #beauty #brand #breath #brought #farming #hair #haircare
- **Canonical:** http://localhost:4321/a/6981ebd0cbbae3d66c8c2fd2

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._