# Ad-free Amazon Prime Video gets a price bump and a rebrand in the US — while 4K streaming becomes exclusive to the paid tier

> Ad-free Prime video is going up to $4. 99 in the US It's also being rebranded as Amazon Prime Video Ultra 4K streaming is now exclusive to the paid tier Price hikes are now par for the course when it comes to the best…

- **Source:** [TechRadar](https://www.techradar.com/streaming/amazon-prime-video/ad-free-amazon-prime-video-gets-a-price-bump-and-a-rebrand-in-the-us-while-4k-streaming-becomes-exclusive-to-the-paid-tier?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=69b55615ce584d1821d22aaf)
- **Published:** 2026-03-14
- **Category:** Apps
- **Tags:** #amazon #prime #video #free #streaming #exclusive #paid #price
- **Canonical:** http://localhost:4321/a/69b55615ce584d1821d22aaf

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._