# Amazon has a new rival in the UK – but would you use it?

> JD. com has launched Joybuy in the United Kingdom, introducing a new e-commerce marketplace. The launch places Joybuy directly into competition with established platforms, including Amazon and other major UK retailers.

- **Source:** [Trustedreviews](https://www.trustedreviews.com/news/amazon-has-a-new-rival-in-the-uk-but-would-you-use-it?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=69b94b58fe4c2d219bda3c68)
- **Published:** 2026-03-17
- **Category:** Apps
- **Tags:** #playstation #samsung #amazon #lenovo #apple #sony #dji #lg
- **Canonical:** http://localhost:4321/a/69b94b58fe4c2d219bda3c68

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_GearOpen's distilled summary. The full original article is published at Trustedreviews (source link above); GearOpen does not republish the source's full text._