# Not Toyota, Not Chevy: JD Power Says This Truck Brand Leads In Customer Loyalty

> Brand loyalty might not always make logical sense, but it's still a reason for buying a particular make and model of vehicle. We all know someone that keeps buying the same truck every time a new generation arrives.

- **Source:** [SlashGear](https://www.slashgear.com/2127836/truck-brand-leads-customer-loyalty-jd-power-ford/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=69cc4026b196b17d635c1bb7)
- **Published:** 2026-03-31
- **Category:** Cars
- **Tags:** #toyota #ford #brand #buying #loyalty #truck #chevy #customer
- **Canonical:** http://localhost:4321/a/69cc4026b196b17d635c1bb7

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_GearOpen's distilled summary. The full original article is published at SlashGear (source link above); GearOpen does not republish the source's full text._