# YouTube insists that a 90-sec, unskippable ad format 'isn't something we are testing' — but furious users say 'they very much exist'

> YouTube TV viewers are reportedly seeing longer, unskippable ads However, YouTube denies these ads are being tested An increasing number of ads are showing up on streaming services A fresh debate has kicked up over…

- **Source:** [TechRadar](https://www.techradar.com/streaming/youtube-insists-that-a-90-sec-unskippable-ad-format-isnt-something-we-are-testing-but-furious-users-say-they-very-much-exist?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=69d8eefb85326aa41479088d)
- **Published:** 2026-04-10
- **Category:** Apps
- **Tags:** #youtube #unskippable #users #format #appear #exist #furious #insists
- **Canonical:** http://localhost:4321/a/69d8eefb85326aa41479088d

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._