# How AI has made bad measurement worse

> For a decade or more, CMOs have been told that better technology would finally solve measurement. First, it was attribution. Then it was omnichannel dashboards.

- **Source:** [TechRadar](https://www.techradar.com/pro/how-ai-has-made-bad-measurement-worse?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=69e0d7c59ec651413821e743)
- **Published:** 2026-04-16
- **Category:** AI & Bots
- **Tags:** #measurement #worse #attribution #better #cmos #dashboards #decade #finally
- **Canonical:** http://localhost:4321/a/69e0d7c59ec651413821e743

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._