# ‘This must be engagement farming’: Nothing CEO pokes fun at Sony for 'awful' Xperia 1 VIII social post showing its AI Camera Assistant tool making photos look worse

> Sony has posted an advert for the Xperia 1 VIII's AI Camera Assistant tool But all the images using this feature look worse than the 'before' shots It's unclear how this could have happened without Sony realizing AI is…

- **Source:** [TechRadar](https://www.techradar.com/phones/sony-xperia-phones/this-must-be-engagement-farming-nothing-ceo-pokes-fun-at-sony-for-awful-xperia-1-viii-social-post-showing-its-ai-camera-assistant-tool-making-photos-look-worse?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a0712cfda9a1bcc1ba50189)
- **Published:** 2026-05-15
- **Category:** Phones
- **Tags:** #nothing #cameras #sony #tool #assistant #viii #xperia #look
- **Canonical:** http://localhost:4321/a/6a0712cfda9a1bcc1ba50189

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._