# 'No customer or user wakes up and says, "I hope I get to talk to a chat bot or an AI agent today"': Survey claims brands which sound more "human" will get ahead in the AI age

> Consumers are experiencing 'bot fatigue' after interacting with impersonal AI, WordPress VIP finds 61% can't even name a brand that's using AI well in marketing or CX AI is emerging as a discovery layer, not a customer…

- **Source:** [TechRadar](https://www.techradar.com/pro/no-customer-or-user-wakes-up-and-says-i-hope-i-get-to-talk-to-a-chat-bot-or-an-ai-agent-today-survey-claims-brands-which-sound-more-human-will-get-ahead-in-the-ai-age?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a3292b538abfe59f429fd0c)
- **Published:** 2026-06-17
- **Category:** AI & Bots
- **Tags:** #ai #consumers #customer #human #agent #ahead #brand #chat
- **Canonical:** http://localhost:4321/a/6a3292b538abfe59f429fd0c

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._