# Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals

> Xbox Game Pass lost millions of subscribers following the fall 2025 price hike, Xbox's chief strategy officer Matthew Ball has revealed.

- **Source:** [Eurogamer](https://www.eurogamer.net/game-pass-lost-millions-subscribers-price-hike?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a329de5de814794a0d7070c)
- **Published:** 2026-06-17
- **Category:** Gaming
- **Tags:** #xbox #game #subscribers #lost #millions #price #chief #hike
- **Canonical:** http://localhost:4321/a/6a329de5de814794a0d7070c

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_GearOpen's distilled summary. The full original article is published at Eurogamer (source link above); GearOpen does not republish the source's full text._