# Sega says it made a 'life-sized figure containing Sonic's DNA,' and I have a few questions

> This year marks the 35th anniversary of Sonic the Hedgehog, and Sega is pulling out all the stops as it celebrates its successful three and a half decades of international brand marketing: There's exclusive Sonic merch…

- **Source:** [Pcgamer](https://www.pcgamer.com/gaming-industry/sega-says-it-made-a-life-sized-figure-containing-sonics-dna-and-i-have-a-few-questions/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a32a02dde814794a0d70722)
- **Published:** 2026-06-17
- **Category:** Gaming
- **Tags:** #sonic #life #sega #sized #containing #featuring #figure #questions
- **Canonical:** http://localhost:4321/a/6a32a02dde814794a0d70722

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_GearOpen's distilled summary. The full original article is published at Pcgamer (source link above); GearOpen does not republish the source's full text._