# 'Price increases are unavoidable' says Tim Cook, proving even Apple isn't impervious to the global memory shortage

> Courtesy of the RAMpocalypse, companies are raising prices for their memory-loaded products left, right, and centre. Apple products, however, had previously remained mostly (though not completely) untouched.

- **Source:** [Pcgamer](https://www.pcgamer.com/hardware/price-increases-are-unavoidable-says-tim-cook-proving-even-apple-isnt-impervious-to-the-global-memory-shortage/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a344345fe5465cf0f0bdcf3)
- **Published:** 2026-06-18
- **Category:** Gaming
- **Tags:** #macbook #apple
- **Canonical:** http://localhost:4321/a/6a344345fe5465cf0f0bdcf3

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_GearOpen's distilled summary. The full original article is published at Pcgamer (source link above); GearOpen does not republish the source's full text._