# Data analyst finds 'AI stigma' on Steam can reduce the number of reviews a game gets by around 53%—and the reviews it does get are more negative

> Since the advent of generative AI and contemporary chatbots, there's been endless debate about the ethics of using them in game development. But how does AI measure up through a purely pragmatic, business-minded lens?

- **Source:** [Pcgamer](https://www.pcgamer.com/software/ai/data-analyst-finds-ai-stigma-on-steam-can-reduce-the-number-of-reviews-a-game-gets-by-around-53-percent-and-the-reviews-it-does-get-are-more-negative/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a382a8ee8976fcb37cdfd8b)
- **Published:** 2026-06-21
- **Category:** Gaming
- **Tags:** #steam #ai
- **Canonical:** http://localhost:4321/a/6a382a8ee8976fcb37cdfd8b

---

_GearOpen's distilled summary. The full original article is published at Pcgamer (source link above); GearOpen does not republish the source's full text._