# Target Shopping Experiences in Conversational AI

> Consumers are turning to conversational AI for more of their shopping needs. AI-driven traffic to Target leapt 2,000% in the first quarter compared to last year.

- **Source:** [Target](https://corporate.target.com/press/fact-sheet/2026/06/conversational-ai?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a38623ce8976fcb37ce0253)
- **Published:** 2026-06-21
- **Category:** AI & Bots
- **Tags:** #google #microsoft #chatgpt #openai #gemini #copilot #ai
- **Canonical:** http://localhost:4321/a/6a38623ce8976fcb37ce0253

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_GearOpen's distilled summary. The full original article is published at Target (source link above); GearOpen does not republish the source's full text._