# Guild Wars' devs tried to escape the MMO branding in 2005, citing all the things that would become genre staples 20 years later

> Guild Wars 3's on the horizon—and as part of that release, developer ArenaNet got a little nostalgic in a news post last week.

- **Source:** [Pcgamer](https://www.pcgamer.com/games/mmo/guild-wars-devs-tried-to-escape-the-mmo-branding-in-2005-citing-all-the-things-that-would-become-genre-staples-20-years-later/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a392a1d9d2e1dbe1a01dc3c)
- **Published:** 2026-06-22
- **Category:** Gaming
- **Tags:** #guild #wars #become #branding #citing #devs #escape #game
- **Canonical:** http://localhost:4321/a/6a392a1d9d2e1dbe1a01dc3c

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_GearOpen's distilled summary. The full original article is published at Pcgamer (source link above); GearOpen does not republish the source's full text._