# OpenAI reveals more of its ChatGPT ads playbook

> June 22, 2026 02:30 PM EDT

- **Source:** [Adage](https://adage.com/events-awards/cannes-lions/aa-openai-chatgpt-ads-business-david-dugan/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a39e04484bc3282fcfa1985)
- **Published:** 2026-06-23
- **Category:** AI & Bots
- **Tags:** #chatgpt #openai
- **Canonical:** http://localhost:4321/a/6a39e04484bc3282fcfa1985

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_GearOpen's distilled summary. The full original article is published at Adage (source link above); GearOpen does not republish the source's full text._