# Ferrari replaces marketing chief after Luce EV launch backlash

> Ferrari has replaced its long-serving chief marketing and commercial officer, Enrico Galliera, just weeks after the rocky debut of the Luce, the automaker’s first electric car.

- **Source:** [Electrek](https://electrek.co/2026/06/23/ferrari-replaces-marketing-chief-luce-ev-backlash/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a3ad18828abce6d4ad326f5)
- **Published:** 2026-06-23
- **Category:** Cars
- **Tags:** #hp #ev
- **Canonical:** http://localhost:4321/a/6a3ad18828abce6d4ad326f5

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_GearOpen's distilled summary. The full original article is published at Electrek (source link above); GearOpen does not republish the source's full text._