# Forget ChatGPT, Pritchard Gives Cannes The Best Answers From ChatPG

> Sight gag aside, Procter & Gamble Chief Brand Officer Marc Pritchard made a salient point with his own, custom-built chatbot to provide some not-so-artificial-intelligence to the Lions crowd this morning.

- **Source:** [Mediapost](https://www.mediapost.com/publications/article/416029/forget-chatgpt-pritchard-gives-cannes-the-best-an.html?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a3ae32628abce6d4ad327ad)
- **Published:** 2026-06-23
- **Category:** AI & Bots
- **Tags:** #chatgpt #ai
- **Canonical:** http://localhost:4321/a/6a3ae32628abce6d4ad327ad

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_GearOpen's distilled summary. The full original article is published at Mediapost (source link above); GearOpen does not republish the source's full text._