# ChatGPT helps consumers discover new brands – but 79% still check other sources before trusting AI

> More than half (52%)¹ of UK consumers who use AI tools like ChatGPT say the technology makes it easier to discover new brands they would never have found otherwise.

- **Source:** [Responsesource](https://pressreleases.responsesource.com/news/107416/chatgpt-helps-consumers-discover-new-brands-but-still-check-other/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a3bb1d09f9240e73f4ad67b)
- **Published:** 2026-06-24
- **Category:** AI & Bots
- **Tags:** #google #chatgpt #ai
- **Canonical:** http://localhost:4321/a/6a3bb1d09f9240e73f4ad67b

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_GearOpen's distilled summary. The full original article is published at Responsesource (source link above); GearOpen does not republish the source's full text._