# OpenAI makes its case for ChatGPT ads at Cannes Lions

> The news: OpenAI backed up its first Cannes Lions ad pitch with two early signals that ChatGPT ads are gaining traction with users and advertisers.

- **Source:** [Emarketer](https://www.emarketer.com/content/openai-makes-its-case-chatgpt-ads-cannes-lions?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a3c32ea191c924ab495a1c0)
- **Published:** 2026-06-24
- **Category:** AI & Bots
- **Tags:** #chatgpt #openai #ai
- **Canonical:** http://localhost:4321/a/6a3c32ea191c924ab495a1c0

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_GearOpen's distilled summary. The full original article is published at Emarketer (source link above); GearOpen does not republish the source's full text._