# REI gets roasted for a nonsensical Instagram ad and blames a Meta AI tool

> A recent Instagram ad from outdoor retailer REI Co-op drew backlash after some users noticed that the bike in the image seemed to have a unique feature: two sets of handlebars. "REI using AI slop now.

- **Source:** [Businessinsider](https://www.businessinsider.com/rei-backlash-ai-ad-instagram-blamed-meta-ai-tool-2026-6?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a3c5af572b957254d3e968b)
- **Published:** 2026-06-24
- **Category:** AI & Bots
- **Tags:** #ai
- **Canonical:** http://localhost:4321/a/6a3c5af572b957254d3e968b

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_GearOpen's distilled summary. The full original article is published at Businessinsider (source link above); GearOpen does not republish the source's full text._