# Ferrari's marketing boss quits after backlash over first EV

> The man who shaped Ferrari's image for more than a decade is leaving the company weeks after the troubled unveiling of its first electric car, with a former BMW executive drafted in to steady the brand.

- **Source:** [Euronews](https://www.euronews.com/business/2026/06/25/ferraris-marketing-boss-quits-after-troubled-ev-debut-as-former-bmw-executive-steps-in?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a3d2f694758e78bd8be6602)
- **Published:** 2026-06-25
- **Category:** Cars
- **Tags:** #apple #ev
- **Canonical:** http://localhost:4321/a/6a3d2f694758e78bd8be6602

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