# Apple Just Increased Prices for Macs, iPads and the Vision Pro by as Much as $1,300, Thanks to AI

> Just a week after Tim Cook said price rises were inevitable, Apple has raised prices on most of its products due to increased memory demand.

- **Source:** [Ign](https://www.ign.com/articles/apple-is-the-latest-company-to-raise-prices-because-of-ai?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a3d47da078cc66b6594543b)
- **Published:** 2026-06-25
- **Category:** Gaming
- **Tags:** #ipad #macbook #apple #playstation #xbox #steam #ai #windows
- **Canonical:** http://localhost:4321/a/6a3d47da078cc66b6594543b

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_GearOpen's distilled summary. The full original article is published at Ign (source link above); GearOpen does not republish the source's full text._