# 'New normal': the memory price crisis will get worse before it gets better, as Xbox says it expects prices to double again in 2027, Lenovo suggests they may never come down — and Micron hints Apple's to blame for the whole thing by being too 'aggressive'

> Lenovo has said that RAM prices will likely "never" fall back to pre-crisis levelsThe company also predicted a "new normal" for memory pricing from 2030 onwardsMicrosoft expects the cost of memory to double in just over…

- **Source:** [TechRadar](https://www.techradar.com/computing/memory/lenovo-declares-a-new-normal-for-higher-memory-pricing-in-the-2030s-while-microsoft-forecasts-prices-to-double-again-in-a-year?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a401265d2e4a413fa9a3185)
- **Published:** 2026-06-27
- **Category:** Computers & IT
- **Tags:** #apple #lenovo #microsoft #xbox #ai
- **Canonical:** http://localhost:4321/a/6a401265d2e4a413fa9a3185

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._