# Will Apple reverse the price increases when the memory shortage eases?

> Apple’s price increases were both swift and dramatic. As some of us suspected, there was just over a week between CEO Tim Cook warning that the move would be unavoidable and the new pricing taking effect.

- **Source:** [9to5Mac](https://9to5mac.com/2026/06/26/will-apple-reverse-the-price-increases-when-the-memory-shortage-eases-poll/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a40179cd2e4a413fa9a3215)
- **Published:** 2026-06-27
- **Category:** Phones
- **Tags:** #macbook #apple #ai
- **Canonical:** http://localhost:4321/a/6a40179cd2e4a413fa9a3215

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_GearOpen's distilled summary. The full original article is published at 9to5Mac (source link above); GearOpen does not republish the source's full text._