# Nio Says 70% of First 10,000 ES9 Buyers Are New Customers

> Nio Inc. said most of the first 10,000 buyers of its ES9 flagship sport utility vehicle were new to the brand and that it is winning customers from luxury combustion rivals.

- **Source:** [Eletric-vehicles](https://eletric-vehicles.com/nio/nio-says-70-of-first-10000-es9-buyers-are-new-customers/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a403a24d2e4a413fa9a3432)
- **Published:** 2026-06-27
- **Category:** Cars
- **Tags:** #ev
- **Canonical:** http://localhost:4321/a/6a403a24d2e4a413fa9a3432

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_GearOpen's distilled summary. The full original article is published at Eletric-vehicles (source link above); GearOpen does not republish the source's full text._