# Why tech firms are raising PC and console prices - and blaming AI for chip costs

> Tech firms are blaming AI for mega device and console price rises For years, buyers of tech could rely on a familiar trend - that older devices would get cheaper over time.

- **Source:** [Bbc](https://www.bbc.com/news/articles/cd95k584pzqo?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a40772a37ca06743fdf52a3)
- **Published:** 2026-06-28
- **Category:** Gaming
- **Tags:** #iphone #apple #samsung #microsoft #xbox #nintendo #nintendo-switch #ai
- **Canonical:** http://localhost:4321/a/6a40772a37ca06743fdf52a3

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_GearOpen's distilled summary. The full original article is published at Bbc (source link above); GearOpen does not republish the source's full text._