# The iPhone Ultra will reportedly push up foldable phone prices by almost 20%, so it’s no wonder Samsung is 'welcoming others to join this category'

> A new report suggests foldable phone prices could rise by 18% this yearThat's in part due to the iPhone Ultra, which could launch at a very high priceSamsung and other brands may well cash in on this market shift 2026…

- **Source:** [TechRadar](https://www.techradar.com/phones/iphone/apples-iphone-ultra-could-raise-foldable-prices-by-almost-20-percent-no-wonder-samsung-isnt-scared-of-its-arrival?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a4babf4254f0da55deb53c8)
- **Published:** 2026-07-06
- **Category:** Phones
- **Tags:** #iphone #apple #samsung #foldable
- **Canonical:** http://localhost:4321/a/6a4babf4254f0da55deb53c8

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._