# iPhone Fold could help raise average foldable phone prices by 18% - 9to5Mac

> According to Counterpoint Research, Apple’s entry into the foldable smartphone market will be one of the factors driving an 18% increase in average sale prices in the category in 2026. Here are the details.

- **Source:** [9to5Mac](https://9to5mac.com/2026/07/02/iphone-fold-could-help-raise-average-foldable-phone-prices-by-18-per-report/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a4bbca3254f0da55deb55b2)
- **Published:** 2026-07-06
- **Category:** Phones
- **Tags:** #iphone #apple #foldable
- **Canonical:** http://localhost:4321/a/6a4bbca3254f0da55deb55b2

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