# What Sky's massive £1.6bn deal to buy ITV means for your favorite TV shows — and why ITVX and Now could change

> ITV is selling its media and entertainment divisions to SkyThe £1. 6 billion deal is a massive shake-up for UK televisionAnalysts say viewers could expect Sky and ITV's offerings to merge in future The UK's TV landscape…

- **Source:** [TechRadar](https://www.techradar.com/televisions/the-sky-itv-deal-explained-2026?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a4bd1f5254f0da55deb5855)
- **Published:** 2026-07-06
- **Category:** Audio & Video
- **Tags:** #deal #massive #billion #change #entertainment #favorite #itvx #means
- **Canonical:** http://localhost:4321/a/6a4bd1f5254f0da55deb5855

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_GearOpen's distilled summary. The full original article is published at TechRadar (source link above); GearOpen does not republish the source's full text._