# I hope Apple keeps the MacBook Neo away from the AI hype and preserves its true identity

> If there’s one thing that has disrupted consumer tech economics over the last year while changing how we understand and recommend products, it’s the ever-rising cost of memory and chips.

- **Source:** [Digital Trends](https://www.digitaltrends.com/computing/i-hope-apple-keeps-the-macbook-neo-away-from-the-ai-hype-and-preserves-its-true-identity/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a4bd330254f0da55deb587e)
- **Published:** 2026-07-06
- **Category:** Laptops
- **Tags:** #iphone #macbook #apple #ai #oled
- **Canonical:** http://localhost:4321/a/6a4bd330254f0da55deb587e

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_GearOpen's distilled summary. The full original article is published at Digital Trends (source link above); GearOpen does not republish the source's full text._