# The agency keeping creators off the ‘influencer cliff’

> We’ve got another special episode of Decoder today, recorded at the Cannes Lions advertising festival in the South of France.

- **Source:** [The Verge](https://www.theverge.com/podcast/961603/raina-penchansky-ali-berman-dba-uta-influencer-cliff-marketing?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a4bd3d1254f0da55deb5884)
- **Published:** 2026-07-06
- **Category:** Gaming
- **Tags:** #ai
- **Canonical:** http://localhost:4321/a/6a4bd3d1254f0da55deb5884

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_GearOpen's distilled summary. The full original article is published at The Verge (source link above); GearOpen does not republish the source's full text._