# Apple starts offering free 4K upgrades for purchased TV shows - 9to5Mac

> Back in 2017, Apple began rolling out 4K content on the iTunes Store in conjunction with the launch of the first Apple TV 4K.

- **Source:** [9to5Mac](https://9to5mac.com/2026/07/06/apple-starts-offering-free-4k-upgrades-for-purchased-tv-shows/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a4bf16f8b9e61b2a2858100)
- **Published:** 2026-07-06
- **Category:** Phones
- **Tags:** #apple #airpods
- **Canonical:** http://localhost:4321/a/6a4bf16f8b9e61b2a2858100

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_GearOpen's distilled summary. The full original article is published at 9to5Mac (source link above); GearOpen does not republish the source's full text._