# Netflix viewers keep abandoning hit series after one season - 9to5Mac

> The biggest player in streaming is easily Netflix, but viewership data shows a surprising problem area for the company: getting viewers to come back for a second season.

- **Source:** [9to5Mac](https://9to5mac.com/2026/07/06/netflix-viewers-keep-abandoning-hit-series-after-one-season/?utm_source=gearopen.com&utm_medium=referral&utm_campaign=feed&utm_content=6a4bf16f8b9e61b2a2858101)
- **Published:** 2026-07-06
- **Category:** Phones
- **Tags:** #apple
- **Canonical:** http://localhost:4321/a/6a4bf16f8b9e61b2a2858101

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